A leading independent publication about strategic branding worldwide.
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what is branding

What Is Branding?

branding importance

Why Is Branding so Important For Your Business?

Finding Your Brand Purpose

Finding Your Brand Purpose: Why Is Your Brand Here?

brand positioning definition

A Simple Definition of Brand Positioning

Popular Case Studies

Gap Logo Change
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Learning from the Gap Logo Redesign Fail

Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest…
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A Brand Case Study: The Superdry Appeal

Superdry is an international clothing label of SuperGroup plc., headquartered in  Cheltenham, UK. This case study looks into the key aspects…

Branding Trends

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Useful Resources

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Top Branding Books of 2024

DisclosureWe participate in Amazon’s Associate Program and receive a small commission on purchases made through the links in this…
top branding agencies
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The Top Branding Agencies In The World [2024]

This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
Branding Awards
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The Most Prestigious Branding Awards

Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…