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Popular Case Studies
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest…
A Brand Case Study: The Superdry Appeal
Superdry is an international clothing label of SuperGroup plc., headquartered in Cheltenham, UK. This case study looks into the key aspects…
Yellow Tail: Clever Brand Positioning Within The American Wine Industry
Yellow Tail is an Australian wine brand that, from its small and humble beginnings in 2001, has become one of the world’s most profitable…
Branding Trends
Five Key Insights from Interbrand’s Best Global Brands Report
A few days ago, global brand consultancy Interbrand unveiled its 25th Top 100 Best Global Brands ranking and report. The report features a…
Raw Authenticity in Action: How CEOs are Transforming Brand Communication
The world of CEO branding seems to have swapped out its three-piece suit for its favorite pair of jeans and pulled up a chair to chat with…
Why Brands Need to Embrace Hyper-Personalization to Stay Relevant
In the realm of brand engagement and customer interaction, hyper-personalization has emerged as a transformative concept. Far from being a…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2024
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2024]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2024]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2024]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…