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Popular Case Studies
What to Learn From Tropicana’s Packaging Redesign Failure?
Tropicana’s 2009 packaging redesign failure is in my eyes one of the most interesting case studies about branding through packaging design. At…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the Cachapoal Valley in Central Chile,…
From “Brian’s Wish” to “Shatterproof”: a brilliant rebrand strategy for an American NGO
Brian’s wish, now Shatterproof, is an American national organization committed to protecting children from addiction to drugs and alcohol. Its…
Elevating Brand Imagery: Lessons from the Detailed Illustrations of the Paris 2024 Olympics Posters
On Monday, March 4th, France unveiled the iconic posters of the Paris 2024 Games at the Musée d’Orsay. The iconic posters are different…
Learning from the Gap Logo Redesign Fail
Introducing Gap Gap is a well-known, well-established clothing and accessories retailer founded in 1969. It stands as one of the largest…
Branding Trends
The Swiss Paradox: Why Swiss Brands Master Products but Undervalue Creative Branding
Switzerland is a nation synonymous with precision, craftsmanship, and quiet luxury. Its watches define global standards, its banking system…
The New Rules of Foodservice Supplier Branding (and Why They Matter)
Over the past two decades, I’ve partnered with restaurant operators across the spectrum from emerging concepts to national chains.…
The Romance Boom: What Brands Need to Know About This Hyper-Engaged Community
HEA. MoC. BBW. MLM. If these acronyms seem like gibberish to you, it means that you’ve probably not yet been exposed to the romance book…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…