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Popular Case Studies
New Coke: A Classic Branding Case Study on a Major Product Change Failure
The launch of “New Coke” 40 years ago, in 1985, is one of the most famous case studies in the world of branding and marketing. It is also one…
Case Study: BeyondMinds’ Branding Journey
There is nothing artificial about branding when it is done right. On the contrary, effective branding – which captures and communicates…
From Decline to Revival: How Downtown Ontario, California Successfully Rebranded Its Image
The Downtown Ontario Improvement Association (DOIA) is a non-profit organization. Its members include business owners, developers, and…
Lava, Land, and Labels: Rebranding Anakena Wines for the Global Market
Anakena is a Chilean wine brand owned by the Australian producer Accolade Wines. The brand, located in the Cachapoal Valley in Central Chile,…
How Not to Re-Create Another Vegemite Isnack 2.0 Branding Disaster
Vegemite, one of the most popular savory spread brands from Australia, unveiled a product extension in 2009. Both the media and consumers…
Branding Trends
Who’s Branding Whom? How AI and Algorithms Quietly Shape Your Brand’s Identity
I am pretty sure that you all, at least some times in your life, must have felt that you are being watched or heard. Not by a person, but by…
Brand Marketers, Meet the Moment: How Empathy and Personalization Can Ease Consumer Anxiety During Tariff Turbulence
Tariffs are dominating the economic headlines and are hitting American consumers in terms of actual price increases and fears of further price…
Top Branding & Design Trends For 2025
Keeping up with trends can feel overwhelming, so we’ve made it easier for you. We’ve reviewed top marketing and design reports from sources…
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Useful Resources
The Best Online Branding Courses & MOOCs in 2025
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
Top Branding Books [2025]
DisclosureWe participate in affiliate programs and receive a small commission on purchases made through the links in this article. This…
The Top Branding Agencies In The World [2025]
This article aims to provide a list of some of the most prestigious branding agencies in the world. Of course, there are many more amazing…
The Top Logo Makers [2025]
Let’s face it, it’s not easy to find the perfect logo for your brand. Either you create something yourself (but you will need strong branding…
Free Online Design Tools to Create Your Visual Identity
Discover the best free online design tools for creating stunning visuals and building your brand's visual identity. From Adobe to Canva,…
The Most Prestigious Branding Awards
Branding awards celebrate excellence, innovation, and creativity, offering a platform for agencies and brands to showcase their innovative…